New LlyG resource now available – Undertaking a survey of local firewood demand and market potential

Posted on August 15, 2013 by

WWC_4317With the findings of the recently launched Wales Domestic Firewood Survey 2012 report indicating that the number of households in Wales using firewood is increasing, this new resource could not more timely! Written by Dr Jenny Wong, LlyG member and co-author of the survey report, and Kirsten Hails, this new advisory note is an introduction to market research in this field.

But why would market research will be of interest to community woodland groups?

*Your group may want to embark on an income generating scheme based around selling firewood

*You may wish to understand more about local firewood demand and trends before deciding on whether to manage part or all of your woodland for firewood production.

*You may wish to offer firewood management services to local woodland owners.

Drawing directly from the experience of undertaking the 2012 survey, the advisory note covers a number of key areas – the value of market research, what is market research, planning your market survey and analysing your results. It also provides a sample questionnaire for reference.

To download a copy in English or Welsh visit here

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